eCAI- eCommerce to equate to 30% of retail by 2030


The eCAI (eCommerce Association of Ireland) projects eCommerce to equate to 30% of all retail by 2030 based on current trends and analysis.

10,000 websites have pivoted to eCommerce this year due to Covid restrictions with 9000 receiving the Government Trading Online Voucher in 2020.

eCAI: ‘The grass is greener at home’ 

“60% of Irish online shopping goes abroad. Huge swathes of shoppers have moved online in recent months and if that trend continues it’s going to be disastrous for retail, our high streets, and our culture as we know it”, explains Niall Bodkin, CEO of the eCAI, “The grass is greener at home, you don’t have to buy abroad anymore, the choice, convenience, and unrivaled personal touch is right here in Ireland ”.

To tackle this impending crisis, the eCAI has launched ThinkIrish, a campaign to highlight the benefits of buying from local websites and support retailers on their eCommerce journey.

300 Irish websites have already joined the campaign in its first 14 days and have been listed on the directory. Shoppers can browse hundreds of shops and find exclusive offers just in time for Christmas.

Companies who register on the ThinkIrish directory will receive free eCAI membership, which gives them access to the eCAI peer-to-peer learning platform, training, free mentors, and impartial advice throughout their eCommerce journey.

“ThinkIrish is not just a directory, and it’s not just for Christmas, it’s a 10-year strategic plan”, adds Bodkin, “We aren’t going to tell shoppers they’re bad for buying abroad. They enjoy it.

ThinkIrish aims to win that business back by developing a consistent, more enjoyable shopping experience across all our members’ websites”.

“Irish websites have so much more to offer,” says Ruth Brady, a qualified teacher from, an educational toys shop, based in St Stephens Green Centre, Dublin, “In our business, we encourage customers to reach out for advice.

We want to give the same service online as you get in-store. You tend to build up relationships, even on Instagram”.

The eCAI hopes ThinkIrish will resonate with shoppers who are keen to support local businesses. Any business or service selling online can register for free on and list their website and offers on the ThinkIrish directory and display the ThinkIrish logo.

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