Google searches for “shop local Ireland” increase by 540% as consumer support for local business soars


Staggering increases in Google search terms this week relating to shopping online show a wave of consumer support for Irish businesses that have closed their doors due to Level 5 restrictions.

Google searches for“just buy Irish” peaked with an increase of a massive 3,495%, the Google search term “shop local Ireland” increased by 540% in the past week, and “buy Irish gifts” searches increased by 200%, reinforcing Irish consumers’ intention to support local businesses, creators and retailers as we enter the most crucial time of year in the retail calendar.

Alice Mansergh, Director of Small Business at Google Ireland said, “Our Google search data shows that Irish people are actively searching for ways to support Irish small businesses. The numbers speak for themselves; there is a very clear commitment by Irish consumers to shop local where they can, and it’s very encouraging to see that more consumers are specifically looking for Irish gifts at this time of year that is crucial to local businesses.”

As businesses prepare to face their first weekend in the lead up to Christmas with their doors closed, it’s important that they are ready and willing to meet consumer demand, and most importantly, that they don’t lose hope.

“It has never been more important for Irish SMEs to have an online presence, but even if you don’t have a website there are quick and easy steps you can take to increase your visibility online and make sure customers can find you,” she continued.

Some of the simple steps that can be taken to start trading online are:

Consumers are already showing their support for businesses by taking simple steps when online shopping, like including the terms “Ireland” and “Irish” when searching for products and gifts online. But Google is also encouraging consumers to consider additional steps they can take to help their local businesses.

“Consumers can narrow their searches when shopping online to ensure they are supporting local retailers and suppliers in their area. Many local businesses don’t have the resources for quick delivery services, so look out for click and collect options in your vicinity. And of course, the all-important customer review that can be added to any business with a Google profile will help showcase local businesses to a wider customer base,” she concluded.

For a full range of business supports:

More about Irish Tech News and Business Showcase here.

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles.

If you would like to be featured in our podcast series drop us a line & don’t forget to sign up for notifications for our latest episodes and follow us on Twitter, Linkedin, SoundCloud, iTunes or your own favourite podcast platform.

Contact us, by email, Twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking