Irish start-up Vromo raises $8m to expand food delivery tech globally

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Previously known as WeBringg, Vromo has tech partnerships with big players in the business including Olo, Doordash and Deliveroo.

Food delivery SaaS start-up Vromo has raised $8m in Series A funding led by Dutch VC firm No Such Ventures.

The Dublin-based company, which recently bagged big partnership deals in the US with Jack Dorsey’s payments giant Square and food ordering firm Olo, will use the funds to boost its global presence and create new jobs in Europe and the US.

Vromo started life as WeBringg, a last-mile delivery company founded by Sean Murray and Alan Hickey in 2016. It changed its brand after widening its scope and acquiring start-up Spatula during its international expansion.

The company now provides delivery management software for restaurants and helps them to call on commercial delivery services during peak times or to service new areas. It has operations in the US, UK and Australia and had been looking to raise funding to expand its business.

Food delivery has undergone significant changes since the beginning of the pandemic as restaurants turned to delivery and technology as a means to stay in business during lockdowns and restrictions. Greater demand from people remaining at home resulted in greater investments in tech to handle this demand efficiently.

“As an investor, what’s not to love about Vromo: a stellar team in terms of experience and capability, an enormous market and a differentiating product. No wonder that prospects are lining up to get a hold of Vromo’s software,” said No Such Ventures partner Reinder Lubbers.

“Our funds, coming directly from over 50 valuable investors, will allow Vromo to serve many more clients by helping them to optimise their delivery experience.”

Vromo president Brian Hickey added: “We believe Vromo is best placed to help global restaurant brands to navigate their delivery challenges and we are excited to have the No Such Ventures team in our corner as we build momentum.”

Headquartered in Dublin, Vromo also has offices in New York and Waterford with more than 9,000 restaurant partners across more than 20 countries. As well as Olo and Square, it has partnerships with big players in the delivery business including Doordash and Deliveroo.

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