One in four Irish people purchased online services for the first time during the pandemic according to PayPal study

0
96


A new study from PayPal reveals that one in four Irish consumers used or bought online services for the first time during the pandemic. Furthermore, some 76% bought products online during this period.

The study, conducted by Ipsos and involving 2,000 consumers in Ireland, found that a third (33%) of people plan to buy more products or services online going forward, compared to before COVID-19. Over half (51%) said they can buy everything online without any issues.

In terms of the most popular services purchased by Irish consumers, call/video call services took the top spot, followed by video-on-demand subscriptions and music subscriptions. The most popular online product purchased during lockdown was clothing/shoes/accessories.

Some 86% of Irish consumers found benefits to buying online during the COVID-19 crisis. Home delivery availability was cited as the biggest advantage with almost two thirds (64%) of respondents selecting it. More than half (59%) cited no queues as a main benefit.

Access to shops and products from home and online being the only option to get the desired products were also among the top benefits, each being cited by 39% of people. Meanwhile, 21% of respondents said payment security was a main advantage.

Moreover, the survey found that  59% of Irish consumers purchased something from abroad since the start of the COVID-19 pandemic.

Maeve Dorman, VP Merchant Operations, PayPal EMEA, said: “Understandably, there has been a huge shift toward online purchasing in recent months, and our research shows that this will be a permanent change for a lot of people in Ireland. Digital has become the new normal for buying both goods and, increasingly, services – as well as many consumers buying online for the first time, there are those who have completely changed their behaviours when it comes to purchasing as a result of the pandemic.

“COVID-19 has clearly accelerated the evolution of commerce in Ireland, with people turning to online shopping and digital payments rather than the traditional cash and in-store experience. As a result of this growing preference for the convenience associated with online purchasing, many are also buying from international sellers.

“Irish businesses need to step up and ensure that they are able to deliver an online offering equipped with a simple checkout process and secure payment options, otherwise they will fail to capitalise on the opportunity during what is already an extremely challenging time. Having a digital platform is more important than ever in order to meet the growing domestic need for online access to products and services, and future-proof businesses by attracting building trust among existing and new customers. It also opens up a huge global opportunity for Irish businesses to grow at this time.”


More about Irish Tech News and Business Showcase here.

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles.

If you would like to be featured in our podcast series drop us a line & don’t forget to sign up for notifications for our latest episodes and follow us on Twitter, Linkedin, SoundCloud, iTunes or your own favourite podcast platform.

Contact us, by email, Twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking