Pure Telecom named Best Broadband in Ireland at National Consumer Awards


Pure Telecom, Ireland’s high-speed broadband and telecoms provider, has officially been recognised as Ireland’s Best Broadband at this year’s bonkers.ie National Consumer Awards, held on Thursday, 25th February 2021.

The prestigious National Consumer Awards celebrate excellence in customer value and service across a range of categories. Taking place virtually this year, the fifth annual award ceremony was presided over by renowned Irish comedian and podcaster Jarlath Regan. All award entries were judged by an independent panel of seasoned industry experts, with prominent broadcaster and businessman Bobby Kerr chairing the judging panel.

In the Best Broadband category, Citywest-based Pure Telecom was victorious over fellow nominees including eir, Sky, Vodafone, and Virgin Media. The judging panel considered criteria including value, quality of service, and range of availability when selecting Pure.

Commenting on the achievement, Paul Connell, CEO, Pure Telecom, said: “Being recognised as Best Broadband in Ireland is a major seal of approval for the great work of our talented staff, who go above and beyond to deliver the best service possible to our loyal, and expanding, customer base. Each year, the bonkers.ie National Consumer Awards provides a benchmark of excellence to highlight great work by those who take the customer experience to the next level.

 “Customer service is at the heart of everything we do, and we were thrilled that this was recognised by the organisers. This win underscores our commitment to ensuring every customer receives the best possible broadband speeds and value for money. We are continuously broadening our reach across rural and urban locations, and in turn, delivering reliable, high-speed broadband at competitive prices to more people in Ireland. 

“Over the course of the past 12 months, when Ireland has become a virtual society, the importance of reliable broadband and connectivity has never been more important, whether for our family lives or our jobs. We understand the role that connectivity has in our daily lives. We look forward to introducing more customers to our original brand of customer care in the months ahead.”

Pure Telecom has experienced a 30% increase in demand for broadband services since the onset of the pandemic, and last year signed a deal with BT Ireland worth up to €10 million. The deal grants Pure Telecom access to SIRO’s nationwide high-speed fibre broadband network.


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